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How to be Authentic in Your Marketing Marketing Articles | September 11 Freddie Freeman Braves Jersey , 2012
I want to talk to you about being more authentic in your marketing: one of the things that really changed my business many years ago is when I started taking down the walls and allowing myself to be more authentic, more real, more genuine, not just in my own life, but in my business.

Today, I want to talk to you about being more authentic in your marketing. One of the things that really changed my business many years ago is when I started taking down the walls and allowing myself to be more authentic Hank Aaron Braves Jersey , more real, more genuine, not just in my own life, but in my business. It worked in all areas of my life. That?s how I got together with my husband (not to over-share or anything), but I just took down the walls and I started letting people in, in my personal life. It was amazing what happened.


I started thinking Greg Maddux Braves Jersey , ?What would happen if I did the same thing in my business?? Today, the number one thing that people say to me, especially if they come to one of my live events or join me on a livestream, is ?You are the real deal. You are so authentic. You?re so relatable. You?re so vulnerable. This is why I trust you. This is why I feel like I want to work with you. This is why I hired you.? There?s nothing better than hearing that because people who have just met you just days before feel that they trust you.



Here are the five ways that I have become more authentic in my marketing for my business and how you can be the same in yours because it does result in more clients, more money and it helps you multiply your business.



1. Don?t be afraid to be vulnerable in your business. I don?t know if you were in corporate, but I was for eight years and everything had to be so polished and perfect. You weren?t allowed to make mistakes. In fact John Smoltz Braves Jersey , it was all about covering your tush and pointing the finger at other people. Maybe you experienced that like I did.



What I have found is that the more vulnerable I am in my business, letting people in, the more clients I get. This happened the minute that I started being more vulnerable and weaving in some of my experiences in my business. People started coming out of the woodwork.



I have said this before and I will say it again, ?People like a little bit of grit. They don?t like all the slick.? Now, you cannot be a basket case. You cannot air all your dirty laundry. You?ve got to stay somewhat professional and polished, but let it be okay for you to be a little bit vulnerable.



2. Let people learn from your mistakes. I have had clients say to me for years Tom Glavine Youth Jersey , ?Oh, I just love it when I hear about your failures.? At first I just didn?t know what to make of that, but what I?ve learned is if you can put yourself in the trenches with your clients and not on this big pedestal where you?ve got it all figured out, they trust you and they feel closer to you. They feel more connected to you.



I say this to people all the time, ?Listen, there is no such thing as marketing nirvana. I will never figure it out fully because marketing keeps changing Phil Niekro Youth Jersey , so I?m in the trenches with you. I?m going to continually learn. However, I may just be a few steps ahead of you, so I?m going to give you everything that?s working for me.?



I always say, ?I have not figured it all out with my mindset. I still have mindset stuff that I need to figure out, but hey, I?m a lot further along than I was 10 or 20 years ago.? I?m in the trenches with you. I keep working on my stuff. Share your experiences with them. Share your failures. Let them learn from all the things that didn?t go so well with you because if there?s a person that?s just a little too perfect Orlando Cepeda Youth Jersey , do you really trust them? Not possible. Or else, even if you did trust them, you don?t feel good about yourself around them. If you want to make your prospects and clients feel good around you share your failures.



3. You must really care about people. This is a big one and as you may know in my company, we have this mission statement that says, ?We do everything with authenticity, integrity and love.? I know it could sound crazy having the word ?love? in our mission statement. But Deion Sanders Youth Jersey , yes we do.



Here?s why. I may have met you and I may not have met you yet. I hope that if we haven?t yet, that we get to meet you one day really soon, but the idea is that I probably know who you are. You and I are cut from the same cloth because we are both entrepreneurs and we are wired in a different way and we are here to be a catalyst in other peoples? lives in a way that some other people simply aren?t. Even if I haven?t met one of my followers, fans, prospects or customers from around the world, I still love them.



I still love you. Kooky concept for some people David Justice Youth Jersey , but there are legions of people that I haven?t met yet that I love. When you love somebody you care for them. You act with love and you give with love and you just genuinely care.



When you post something on a website or in an article or you do a video, you pour your heart into it. People will feel that you are authentic or vulnerable. Sometimes I allow myself to well up in tears. It?s just because I am this way. I am this way in my real life.



4. Be yourself. If you?re funny at home, be funny in your marketing. If you are loving at home, be loving in your marketing. If you are generous at home, be generous in your marketing. If you love pets at home, include your pets in your marketing. If you love kids at home Chipper Jones Youth Jersey , include kids in your marketing. You?ll recognize that I do that a lot in my work and in my marketing. Be yourself.